Hello, I am Crystal Siew!
As a UX designer and entrepreneur based in New York City, I am passionate about continuously improving my craft and gaining new experiences.
Building a wholesale handbag company from scratch has fueled my need for self-growth and taught me the art of hard work and persistence.
As an undergrad, I went into general marketing. I love the research-driven and psychology aspects of the industry. However, I came to realize that I was more passionate about improving the product itself as opposed to product conversion rates. I am a firm believer that a good product is what entices repeat users.
I gravitated towards UX design because it allows me to be artistically creative while still maintaining the aspects of marketing that I love.
Growing up, I have always been drawn towards artistic expression. Painting, drawing, and scrapbooking fueled my imagination. In the midst of that, technology inherently became an integral part of my life and interest. This marriage of creativity and technology was exactly what I was missing.
As a UX designer, I am able to creatively express myself while also being able to positively impact the experience of all those that interact with my work.
Outside of design, I am
A casual video gamer
An avid reader (thrillers are my favorite)
A passionate athlete (BJJ)